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LetterWest 2025 - Hayley Francis - Client Logo Design: From Sketch to Vector

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Item #: LW2025-HF

Register at https://craftlakecity.com/letterwest

For more info on this workshop visit:

LetterWest 2025 - Craft Lake City

We will have all the supplies you may need for your workshops. If you would like to place a pre-order for pick-up at the conference, you may order directly online or by phone. Your pre-order must be placed prior to March 4, 2025. If you would like to preorder your supplies and pick them up at the conference we are happy to offer that service! Please use promo code : LETTERWEST to alert us that your order is for pick up at the conference. You will not be charged shipping as your order will not be shipped to you. Instead on the first day of the conference you can pick up your preorder in our onsite store!

Please add the sku to the right to your order if you would like to pick up at the LetterWest 2025 Conference.

Client Logo Design: From Sketch to Vector with Hayley Francis

Dive into the world of logo design and learn how to create a custom hand lettered logo from start to finish in this hands-on workshop led by Utah-based lettering artist Hayley Francis of Type Affiliated!

In this 4-hour class, Hayley will teach you how to create a custom logo for a client, walking you through each stage of the logo design process—from client strategy and ideation to sketching concepts and crafting a polished, functional logo. You’ll learn how to apply principles of hand lettering to transform a hand-drawn design into a completed, vectorized logo that captures clients’ unique value and helps them connect with their audience, while also looking awesome. Throughout the class, Hayley will also share experiences and insights into freelance topics like landing clients, working with feedback and more.

By the end of the workshop, you’ll have a finished logo and the skills to continue designing impactful logos for clients in the future!

Class Supplies:

  • Mechanical Pencil
  • Eraser
  • Drawing Paper
  • Tracing Paper
  • Black Pens and Markers
  • Pilot Precise V5
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  • TRUSTe Verified
  • Authorized.net
  • Accredited Business

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Client Logo Design: From Sketch to Vector with Hayley Francis

Dive into the world of logo design and learn how to create a custom hand lettered logo from start to finish in this hands-on workshop led by Utah-based lettering artist Hayley Francis of Type Affiliated!

In this 4-hour class, Hayley will teach you how to create a custom logo for a client, walking you through each stage of the logo design process—from client strategy and ideation to sketching concepts and crafting a polished, functional logo. You’ll learn how to apply principles of hand lettering to transform a hand-drawn design into a completed, vectorized logo that captures clients’ unique value and helps them connect with their audience, while also looking awesome. Throughout the class, Hayley will also share experiences and insights into freelance topics like landing clients, working with feedback and more.

By the end of the workshop, you’ll have a finished logo and the skills to continue designing impactful logos for clients in the future!

Class Supplies:

  • Mechanical Pencil
  • Eraser
  • Drawing Paper
  • Tracing Paper
  • Black Pens and Markers
  • Pilot Precise V5
 

LetterWest 2025 - Hayley Francis - Client Logo Design: From Sketch to Vector

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