Brand Spotlight: Winsor & Newton
Posted by Sarah @ PIA on Feb 20th 2025
Winsor & Newton has been a name synonymous with artistic excellence since 1832. From the very beginning, the fusion of art and science has driven their innovation in color and materials, helping artists create with precision and passion. Over the years, Winsor & Newton has been a trusted ally to artists around the world, working tirelessly to develop the highest quality products. Whether you’re a seasoned professional or a creative in the making, their materials are designed to produce only the best strokes, lines, washes, marks, and more.
From their vibrant Designers Gouache to the precision and control of Sceptre 101 brushes, Winsor & Newton products are created to support your vision. We’ll also introduce you to the magic of calligraphy ink for that perfect flow and rich color, and drawing inks that have been an illustrator favorite for over a century. Discover the tools that have been trusted by masters for nearly 200 years—your next masterpiece awaits!
The Gouache Gold Standard
Since 1935, Winsor & Newton Designers Gouache has been the gold standard for bold, vibrant, and ultra-opaque color. Loved by designers, illustrators, and calligraphers, this gouache delivers a smooth, matte finish with exceptional coverage—perfect for everything from crisp lettering to expressive brushwork. The highly pigmented formula mixes beautifully and pairs seamlessly with watercolors for even more creative possibilities. Whether you're after flat, brilliant color or a creamy, streak-free flow, this gouache is a must-have for any artist looking to make a statement.
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Unlock the Ink Secrets
Winsor & Newton’s calligraphy inks are brilliant, lightfast colors perfect for dip pens and brushes, offering a rich, opaque finish that makes every stroke stand out. With a double primary palette designed for clean mixing, these inks open up endless creative possibilities. Calligraphy legend Carol DuBosch found a way to create stunning color shifts by blending Dark Blue and Yellow Ochre with just a touch of water—an effect so mesmerizing, it feels like ink magic! Want to try it yourself? Our Ink Magic kit has everything you need to experiment with this technique. Click here to see Carol work her magic.
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Shop Carol’s Ink Magic Kit
Sable Feel, Synthetic Price
Get the best of both worlds with Winsor & Newton Sceptre 101 Series Brushes! Designed with a premium blend of sable and synthetic fibers, these brushes deliver the spring, snap, and control of sable at a fraction of the price. Perfect for watercolor, acrylics, and oils, they hold just the right amount of paint for smooth washes, fine details, and crisp lines. With a copper wooden handle and a seamless gold ferrule, they feel as good as they perform. Whether you're layering delicate washes or adding precise finishing touches, these brushes are a must-have for any artist.
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Master Your Mediums
Unlock the full potential of your paints with Winsor & Newton's range of mediums! Whether you crave faster drying times, glossy finishes, or improved flow, these mediums are your artistic allies. We’re here to introduce you to two favorites:
1️⃣ Liquid Gum Arabic: Controls the flow of wet color, slows drying, and increases gloss and transparency. Allows color blending for longer and reduces staining.
2️⃣ Liquid Ox Gall: A wetting agent used for smooth washes and to enhance flow when mixed directly with watercolor. Reducing surface tension, It can also be used on very hard-sized paper.
Cotman Goes Metallic
Add some shimmer to your watercolor paintings with the Winsor & Newton Cotman Watercolor Metallic Collection! This gorgeous set features six luminous shades—Iridescent Blue, Yellow Gold, Bronze, Red Copper, Silver, and Pewter—perfect for adding a touch of sparkle to your work. Designed with Cotman’s reliable blend of traditional and synthetic pigments, these metallics mix beautifully with standard Cotman watercolors, allowing you to experiment with both transparency and shine. Whether you're a beginner or an experienced artist, this set is a dazzling addition to your collection! ✨
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Classic Inks for Modern Masterpieces
Winsor & Newton Drawing Inks have been a favorite of illustrators since the 1890s, and it’s easy to see why! These fast-drying, water-resistant, and brilliantly pigmented inks flow effortlessly from a brush, dip pen, or airbrush, making them perfect for everything from detailed line work to bold washes of color. Available in 3 shades, including the iconic Liquid Indian Ink, you can create stunning layers and custom hues. Whether you're after rich, traditional black or a touch of gold and silver, these inks bring color quality and consistency to every stroke.
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Brush Up on Broad-Edge
The Winsor & Newton Series 995 Brush is the perfect tool for broad-edge calligraphy, broad washes, and thin lines. With Golden Taklon synthetic bristles and a unique aquarelle-style beveled end, this brush offers excellent color-carrying capacity and precise flow control. This brush gives you the versatility and precision you need to create stunning calligraphy and washes, and there’s a reason its in high demand for classes and conferences year after year. Plus, the clear plastic handle makes it easy to see exactly where your strokes are landing, helping you achieve your best work every time.
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Capture Nature’s Finest Details
Introducing Winsor & Newton’s Professional Watercolor Botanical Set! Crafted for artists with an eye for detail, this curated set includes 6 luminous, professional-grade colors—perfect for bringing botanical paintings to life! Inspired by nature and the expertise of legends like Turner and Sargent, Winsor & Newton has been creating artist-favorite watercolors since 1835.
With a palette featuring Winsor Lemon, Scarlet Lake, Sap Green, and more, plus a beautiful sticker with Karen Klugein’s artwork, this set captures nature’s beauty in every stroke.