The Hidden Factor by Steven Skaggs
Item #:
B4512
$29.95
Steven Skaggs masterfully unveils the power of marks, from the subtle scratch of an animal to the deliberate stroke of a pen, in this beautifully illustrated exploration.
Discover how gestures and mark-making intertwine with images and words, revealing hidden layers of meaning often overlooked in traditional analysis. Skaggs illuminates how the tension between legibility and expressiveness shapes our perception, making even the most familiar calligraphy a radical force in visual communication.
With stunning examples of calligraphic art, graffiti, and more, The Hidden Factor is a visual feast that challenges you to see the world in a whole new light. Get ready for an eye-opening journey where every mark tells a story!
“Artists usually think of their work as the making of an image; graphic designers think of design as communication through image and type. This book suggests that there is a third, hidden, factor at play in every visual word and image: the mark. When they are isolated by themselves, independent of pictures or words, we notice them, but when the three ingredients are combined, marks have a funny way of disappearing from our awareness.” ––Steven Skaggs, Preface.
Hardcover; 172 pages; 8” x 9.25”
Steven Skaggs masterfully unveils the power of marks, from the subtle scratch of an animal to the deliberate stroke of a pen, in this beautifully illustrated exploration.
Discover how gestures and mark-making intertwine with images and words, revealing hidden layers of meaning often overlooked in traditional analysis. Skaggs illuminates how the tension between legibility and expressiveness shapes our perception, making even the most familiar calligraphy a radical force in visual communication.
With stunning examples of calligraphic art, graffiti, and more, The Hidden Factor is a visual feast that challenges you to see the world in a whole new light. Get ready for an eye-opening journey where every mark tells a story!
“Artists usually think of their work as the making of an image; graphic designers think of design as communication through image and type. This book suggests that there is a third, hidden, factor at play in every visual word and image: the mark. When they are isolated by themselves, independent of pictures or words, we notice them, but when the three ingredients are combined, marks have a funny way of disappearing from our awareness.” ––Steven Skaggs, Preface.
Hardcover; 172 pages; 8” x 9.25”
| Skill Level | Beginner, Intermediate, Advanced |
